JR Vanilla Extract

Watkins Vanilla

The Vanilla Experts Since 1895

Start with the finest premium-grade Madagascar Bourbon vanilla beans available, and add over a century of experience in making vanilla, and the result is the very best vanilla on the planet.

Vanilla, one of our favorite baking flavors, is anything but plain. Vanilla’s exotic yet comforting combination of floral and spice is sought after by cooks worldwide. Pure vanilla is derived from the vanilla bean, fruit of an orchid plant.

Today, most of the world’s vanilla comes from Madagascar and the surrounding Bourbon Islands, off the coast of Africa. Smooth, mellow Madagascar Bourbon vanilla is an all-purpose vanilla, ideal in everything from cookies and sticky buns to cake and ice cream.

Our award-winning Original Double-Strength Vanilla (shown above) is based on the same quality that goes into our exquisite Pure Vanilla, but is fortified for bake-proof, freeze-proof, extra-strength flavor. Originally introduced in 1895, Watkins Original Double-Strength Vanilla was awarded the Grand Prize with Gold Medal for Highest Quality at the International Exposition, Paris in 1928.

  • Award-winning
  • Less alcohol
  • Double strength
  • Bake proof and freeze proof
  • Made with the finest Madagascar Bourbon vanilla beans
  • The best all purpose vanilla for baking and freezing

JR Vanilla Clear

Double-Strength Imitation Clear Vanilla has those same properties, but because its expert formulation allows us to achieve a rich flavor without the dark color of vanilla, it won’t darken white baked goods.

  • Low alcohol
  • Double strength
  • Bake proof and freeze proof
  • Crystal clear formula won’t discolor white baked goods
  • Best for wedding cakes, white frostings, and other white baked goods

01008 – Original Double Strength Vanilla, 11 fl oz/325 mL- $16.99
60390 – Original Double Strength Vanilla, 2 fl oz/60 mL – $4.99
01077 – Original Double Strength Vanilla, 1 gallon/3.78 L – $139.99

60389 – Double-Strength Imitation Clear Vanilla, 2 fl oz/60 mL – $4.19
01007 – Double-Strength Imitation Clear Vanilla, 11 fl oz/325 mL – $12.99
01076 – Double-Strength Imitation Clear Vanilla, 1 gallon/3.78 L – $93.99

60387 – Pure Madagascar Bourbon Pure Vanilla Extract, 2 fl oz/59 ml – $6.79
60400 – Pure Madagascar Bourbon Pure Vanilla Extract, 1 fl oz/29 ml – $4.99
60442 – Vanilla Nut Extract, 2 fl oz/60 mL – $4.19

Gold Medal Assortment

My Personal Gold Medal Assortment (not a catalog item)
A 6 oz tin of Watkins Cassia Cinnamon (01115-$10.49 value) is included in the Gold Medal Assortment along with 11 oz Original Double-Strength Vanilla (01008-$16.99 Value) and 6 oz Purest Granulated (not ground) Black Pepper (01140-$12.99 Value)– order all 3 in my Gold Medal Package and receive a $40.47 Value for $36.99

What is the difference between Watkins Original Double-Strength Vanilla and
Watkins Pure Madagascar Bourbon Vanilla?

Although both contain real Madagascar Bourbon Vanilla extract, Watkins Original Double-Strength Vanilla is made with considerably less alcohol and is fortified with stabilizers which make it more effective for baking and freezing. Watkins

Pure Madagascar Bourbon Vanilla extract is better used in recipes that do not require baking or freezing, such as adding to whipped cream, butter, cereal or a favorite beverage. Watkins Original Double-Strength Vanilla contains only 8 1/4 % alcohol versus Watkins Pure Vanilla Extract contains 35% alcohol.

Fun Fact
Watkins has sold nearly 13.5 million gallons of vanilla extract, enough to fill 17 olympic-sized swimming pools or fill a standard bathtub to the rim 213,682 times.

Vanilla is the fruit of an orchid plant, which grows in the form of a bean pod. Although there are over 110 varieties of vanilla orchids, only one, Vanilla planifolia, produces the fruit which gives us 99 percent of commercial vanilla.

Vanilla beans are expensive, retailing in some specialty shops for $2-3 each. The price of pure vanilla extract is also obviously high, but varies due to the quality of the beans used. Pure vanilla extract should have no sugar added, has an indefinite shelf-life and will last forever, aging like fine wine or liquor. It takes nearly a pound of these precious beans to make just one gallon of vanilla extract.

Cooking With Vanilla

Vanilla is used not only in pastries, desserts, and baked goods, but is also excellent with seafoods. It is a popular ingredient of coffees, soda, perfumes, cigars and pipe tobaccos.

Much more than just an ingredient in baked goods, vanilla is a magical flavoring and can do wonders for most foods and beverages. It’s also very useful in calming our minds and bodies and helping us to feel good.


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